A fun and rewarding summer reading program developed to encourage young children to read during the summer months, Bookworm Wednesdays entitles kids to free admission to a select children's film when they present a book report at a participating Cinema de Lux, Showcase, or Multiplex Cinemas box office. Accompanying parents or guardians and children under six years of age receive free admission and do not need to submit a book report. Bookworm Wednesdays will resume in summer 2019.